Phase II – Ongoing Account Management

Once we are complete with Phase I, it is time launch the accounts and start bringing in traffic. Once active, PPC management is a constant game of analyzing the results, continued strategy development, and keeping the platforms up to date by making the necessary changes. These tasks overlap and are ongoing for as long as you continue to advertise. With time a lot of change takes place, and your results depend on adapting to these changes over time.

It is our job to be on your team to recognize and react to both internal and external changes that will affect your PPC investment and strategy. We will keep you informed of new opportunities, current events and always report results. In time, our relationship and results will grow to take full advantage of what these powerful platforms have to offer your business. Our management is full-service, you just need to let us know how things are going from your point of view. Our services include but are not limited to:

  • A Dedicated Account Executive for Questions, Concerns and Ideas
  • Continued Business & Website Consulting
  • Ongoing PPC Strategy Development
  • Continued Platform Updates to Reflect Ongoing Strategy Changes
  • Continual Bid & Position Monitoring to Achieve Desired Results
  • Ongoing Keyword Performance Analysis, Additions & Deletions
  • Ongoing Ad Copy Analysis and Testing
  • Continued Conversion Tracking Analysis
  • Detailed PPC Reporting & Analysis -
  • Trademark Infringement Protection
  • Fraud and Strange Event Monitoring
  • Work to Increase Volume and Decrease Spend by Attaining Lower Conversion Costs, Higher Conversion Rates, Higher Click Through Rates, and Improved Quality Scores

What Is Local PPC