Phase I – Initial Analysis and Setup

Our analysis and setup process will get us from just understanding to actively advertising. The platforms that enable marketing at Google, Yahoo! and Microsoft all need a custom setup specific to each client before we flip the switch and start bringing in traffic and spending money. Our understanding of your business, PPC knowledge and experience and a competitive/industry analysis will give us a clear strategy to move forward with your PPC plan. Whether you are 5 years or more into PPC with well oiled campaigns, or just starting out as a new advertiser, we will develop a solid strategy to move forward.

Our methods and strategies are developed through years of experience and training. Below lists some of our best practices we use during the analysis and setup phase.

  • We Gain a Complete Understanding of Your Business with Regard to PPC
  • A Website Review & Ongoing Consulting for PPC Success
  • A Complete Analysis of Your PPC History (if applicable)
  • Set Initial Expectations and Specific Goals
  • Develop the Initial PPC Strategy
  • Design and Build Proper Campaigns for Both Search & Content Network Advertising
  • Perform a Comprehensive Keyword Research and Selection
  • Build and Implement a Comprehensive Negative Keyword List
  • Use of Proper Keyword Categorization, Matching Options and AdGroup Development
  • Write Effective Ad Copy – Multiple Ads Per AdGroup for Testing
  • Use of Budgeting Tools Accordingly
  • Set Proper Ad Timing and Geographical Targeting
  • Guide Proper Tracking Code Installation for Google Analytics and PPC Conversion Tracking

Once we are finished with the setup and analysis phase, we will be in position to launch your campaigns and bring in new traffic. Using our best practices for PPC setup, we will attain great vision on the data, traffic and results of your PPC advertising investment. A great setup is the foundation to PPC success. It allows us the opportunity to see data clearly, and make proper changes quickly and efficiently to benefit the bottom line.

Phase II Ongoing Account Management